Google has new plans to take on Apple iPhones - <b>Technical Lobby</b>

Wednesday, January 31, 2018

Google has new plans to take on Apple iPhones

Google has new plans to take on Apple iPhones
Google has just closed its HTC Corp. acquisition deal, which was worth $1.1 billion. Ever since the deal was announced last year, several reports mentioned that the Taiwanese tech firm will help Google have better control on its hardware. This shouldn't be difficult for HTC as it has already worked with Google for few of its Pixel products. However, the deal could also boost Google's efforts in competing with Apple by making its custom chips with relative ease.

Rick Osterloh, Google hardware head in an interview with Bloomberg, confirmed that more 'custom silicon' will be arriving in future. The deal brings over 2000 smartphone experts in the search giant's kitty, of which some may help in developing custom processors. Google already has the Pixel Visual Core, its first custom chip, in latest Pixel smartphones and we may see more this year or next year.

Apple already has a bunch of custom processors that it uses in iPhones, MacBooks, iMacs, Watch and even Airpods. Google may adopt the same strategy. However, both have still not completely moved to manufacturing main 'system-on-a-chip' processors. While Apple iPhone processors come from TSMC and others, most of the Google's Android devices come powered by Qualcomm. If Google successfully creates its own processor, it may become one of the biggest threats to Qualcomm in the chip business.

While there is no word if we will see more custom chips from Google this year or not, a recent report by Bloomberg revealed that Apple is currently working on a new co-processor for its Mac devices. The processor is said to debut in three Mac models later this year, of which two are MacBook laptops and one is a desktop. Based on the history and the pattern for launches, this new co-processor could be termed as 'T3'. The main processor powering the laptops and desktops are likely to come from Intel, which has been the case for years now.
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